The mobility sector is currently evolving into the frontline of "Physical AI"—where AI converges with the physical world—creating a massive market globally. Leveraging cutting-edge insights from our network of over 60 locations worldwide, our team provides the strategies and ideas necessary to bring these technologies into real-world implementation.

Through new business creation, PoC support, and consortium management in collaboration with startups, we are contributing to the development of a cross-industry co-creation platform tailored for an era where software and hardware seamlessly integrate.

As AI fundamentally reshapes the business landscape, a company's competitiveness now hinges on its ability to drive true DX and realize AI Transformation (AX). While many Japanese enterprises recognize this imperative, they still face significant hurdles in moving beyond the PoC phase to achieve fundamental change—often struggling with strategic alignment, company-wide implementation, and talent development.

Through our newly established AI Center of Excellence (AI CoE)—Plug and Play's first such hub outside the US—we leverage our global network of over 60 locations and diverse ecosystem to provide end-to-end support. From strategy formulation to AI integration and organizational transformation, our team of experts serves as a long-term partner dedicated to achieving AX that delivers tangible business impact.

We embrace a broad spectrum of opportunities in the healthcare sector—spanning drug discovery, medical devices, digital health, research seeds, global business co-creation, and the exploration of themes beyond the next generation of advanced technologies.

By connecting a diverse ecosystem of domestic and international startups, enterprises, research institutions, investors, and hospitals, we synergize their unique strengths.

Our goal is to support the creation of new treatment options, the advancement of medical frontlines, the expansion of health value, and the realization of new business opportunities.

While bridging outstanding technologies and research originating from Japan to actual business applications, we also forge connections with advanced global technologies and promising startups, driving the next phase of growth in the healthcare industry.

In the Japanese financial industry—which boasts one of the world's largest market sizes, trailing only the US and China—our Fintech and Insurtech verticals have been driving industry innovation since the launch of Plug and Play Japan in 2017.

Beyond supporting domestic financial institutions in creating new businesses and fostering startup collaborations, we have successfully assisted over 100 international startups in their expansion into the Japanese financial market.

Energy is the indispensable foundation of our daily lives and the global economy. To secure a sustainable future, driving decarbonization has become an urgent global imperative.

For over five years, our Energy Vertical has led the charge in building a collaborative ecosystem that sparks industry innovation. We achieve this by connecting key industry players with domestic and international startups that possess cutting-edge technologies in carbon neutrality, next-generation renewable energy, and energy management.

As scientific progress accelerates and geopolitical power balances undergo dramatic shifts, innovation in the Deeptech sector now dictates the future of enterprises and nations alike. To achieve the real-world implementation of technologies across a vast array of fields—from next-generation semiconductors to robotics, space, and sustainability—global co-creation that transcends traditional corporate boundaries is absolutely indispensable.

Our Deeptech Vertical leverages a global network of over 60 locations across North America, Europe, and Asia to deliver highly effective support that goes far beyond mere technology scouting or standard startup introductions. From formulating strategic hypotheses based on the latest startup trends to executing rigorous Proofs of Concept (PoCs) that eliminate barriers to commercialization, our team of experts serves as your dedicated partner to realize innovations that drive true business impact.